Dr Magellan's Story Continued | Golden State Web Consulting | Law Firm Digital Marketing 888-764-4624

The Tale of the Empty 
Chiropractic Waiting Room.

 How Dr Magellan turned his Empty Chiropractic Practice around with a simple, but powerful "VIP Business Card".

Part 1: 
The Chiropractor that was having trouble adjusting to moving to a new town and rebuilding.


This is Dr Sam Magellan.

(a cartoon version of him anyway)

Dr Sam is a 15 year veteran Chiropractor that had built a successful practice in a small town in the Southern United States. He built a practice on top of his reputation of being a gentle and caring doctor who would get your well fast and not keep you coming back to his office unless you absolutely needed it.

His patients loved him and he loved them back just as much. Dr Sam was a skilled adjuster and had become a town favorite over his 15 year career.

Things were going well for Dr Sam and he didn't have to do much to market his practice because his existing patients were always sending their friends and family to his small office. 

In January of 2022, everything changed.

Dr Sam's dad got sick and he dropped everything to take care of him. His dad ended up needing a lot of care and since Sam lived over 5 hours away, he eventually decided that it would be best if he moved himself and his family back to where his Dad now lived to take care of him. It was a tough decision and Sam and his patients were broken hearted that he would be closing his practice down, but it was the right thing to do.

Dr Sam got his family moved and set up and was immediately better able to help take care of his dad and manage his day to day life better since he was so close. 

Once he got settled, Dr Sam started the process of setting up a new Chiropractic office in his new town. There was just one big problem. Sam didn't know anyone in the new town and was having to build his practice back up from complete scratch.

After 4 months of a dead waiting room, Dr Sam was getting worried...

Sam didn't have a lot of extra time to go out and marketing his practice because all of his off time was spent taking care of his dad and with his family.

Because of that his practice was failing to take off and money was starting to get extremely tight. Sam was getting desperate and he knew that he was going to have to do something fast to turn things around or he was going to be in trouble.

The Night a random Facebook Post changed everything for Sam.

One night while Dr Sam was browsing Facebook before falling asleep, he ran across a post from a fellow Chiropractor that he had gone to school with. It seemed that his friend had recently gotten extremely busy in his office. The friend posted all about it in a private Facebook group and was now sharing what he had done that was working in his practice  with his fellow ex-classmates.

It all centered around a special "Business Card and one page Mini website".

Part 2: 
The clever "Mini-website and Business card" strategy that changed Dr Sam's Luck and saved his Practice.


Inside of the private Facebook Group, Sam's ex-classmate walked through the strategy that he had started to implement that had changed everything in his practice. 

It worked like this...

The Special Business Card and Mini-Website Strategy

Sam's Chiropractor friend had started giving out a special business card that was a bit different. 

When you hovered your phone over the card , you were taken to a simple, one page, website that had the following information.

A) The Practice's Phone number, address, and hours.
B) The Doctor's Personal Cell Phone Number that could be called anytime after hours.

C) A message that said the holder of the card was entitled to VIP treatment at their office.

The real trick to this was what the Doctor was doing with the cards on a daily basis.

  • Step 1: 
    The Doctor gave 5 "Hold this next to your Phone in case of Emergency" cards to each of his best existing patients and told them to give them as gifts to their 5 best friends or favorite family members.

  • Step 2:
    He told them that the person they gave the card to didn't have to be one of his patients. He would answer the phone if they called and treat them like family and see them after hours if they needed it.

  • Step 3:
    The doctor took these cards with him everywhere. If he met someone and they had a good conversation, they got one of the special VIP Cards. This was always a parting gift to people that he talked to and it was always something that people really appreciated.

  • Step 4:
    The Doctor spoke at the 3 major civic groups (Lions, Kiwanis, Rotary) in his own town and handed out the VIP Cards to all of the members each group as a thank you for having him.

  • Step 5:
    The Doctor signed up at his local chamber and made sure that each Chamber employee was given a VIP card.

After reading about the strategy, Dr Sam got to work. He sourced the special "NFC cards" with the "hover" technology. From there he started implementing the 5 steps with cards.

What happened next blew him away.

Part 3: 
What Happened to Dr Magellan's empty waiting room once he started using the special cards and the "Mini-website".


Within a few week's of Dr Sam implementing the NFC Business cards, he started to see traffic pick up in his office. 

His few existing patients were handing their 5 cards out like crazy to their friends and family and it was amazing to see how many of them had been needing help from a Chiropractor but didn't know one before their friend recommended Sam and gave them the card.

The Chamber of commerce employees came in almost immediately and became a huge source of referrals right away. They kept coming back to get more of the special cards and passed them out to a ton of the Chamber members.

The local civic organization members also chipped in a huge amount of referrals over the next few months.

Since each new patient was given more cards to pass out to their favorite people, this strategy quickly grew like wildfire.

Dr Sam's office took off and he hasn't looked back since.

Part 4: 
Want to set up your own NFC Business Cards and special Mini-websites to grow your practice?


My team and I love helping businesses grow and we specialize in Chiropractic marketing.

The best part?
You can get started with your own set of NFC Business Cards to use this strategy for around $100. 

Use the contact info below and call or text me. 
We'd be glad to hop on a call and get you set up with your own "VIP Cards" and get you the same kind of results Dr Sam got.

Scott Duncan
Owner at Golden State web Consulting

Call or Text me at (888) 764-4624

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